The global electric toothbrush market is driven by growing preference for technologically advanced products. Moreover, electric toothbrushes are recommended by dentists globally, as these help in preventing dental problems such as tartar, gingivitis, and plaque formation in oral cavity.
In addition, majority of manual brushes are not recyclable, which could hamper the environment. On the other hand, as mostof the replacement toothbrush heads can be recycled, they are sustainable in nature. The adoption of these toothbrushes is affected by their high cost and conveyance issue.
The average cost of an electric toothbrush ranges between $15 and $100, which is detrimental to its widespread use. Extra care needs to be taken while cleaning the electric toothbrush after use. For instance, in some cases, the base of electric toothbrush is not waterproof, and the brush head needs to be removed before cleaning, which is a cumbersome task.
Sensitivity is another major factor that hinders the adoption of electric toothbrush due to the heightened risk of damaging the gums. Furthermore, the cost of replacing the brush heads after every 3 to 6 months and the need to replace the batteries of battery-operated counterparts hamper their adoption among the masses.
Growing consciousness about oral hygiene among young generation and technological advancements such as connecting camera, Wi-Fi, Bluetooth, and others with toothbrush are expected to propel the growth of the electric toothbrush market in the coming years.
The electric toothbrush market is segmented on the basis of bristle type, head movement, end user and region. Based on bristles, the market is segmented into soft bristles and nanometer bristles. Based on head movement, electric toothbrushes are classified into rotation/oscillation and sonic/side-to-side. Based on end users, the market is broadly divided into adult and children.
The impact of COVID-19 pandemic was positive on the electric toothbrush market.This is attributed to the surge in demand for personal care commodities in a number of countries across the globe.
Post time: May-28-2022